University of Tehran Law Quarterly 2588-5618 45 2 2015 06 22 Basics of Liability Driving from Advertising Basics of Liability Driving from Advertising 165 185 54443 10.22059/jlq.2015.54443 FA Mohammad Ali Khorsandian Associate Professor, Private and Islamic Law, Faculty of Law, Shiraz University, Iran Fatemeh Chitsaz MS Graduate of Private Law, Faculty of Law, Shiraz University, Iran Journal Article 2014 02 09 The current paper aims to examine the liability observed in sphere of presentation of goods and services with the infraction of special codes and regulations related to advertising or general codes or regulations of liability with contractual or non-contractual basis. Specifically, there are not any mentions about all kinds of these liabilities in the rules of Iran. The current research, which is conducted using descriptive method and legal analysis, examines what liabilities can be presented and also which of contractual basis or non-contractual foundations cover them in the light of advertising. This paper first provides the meaning of liability derived from advertising and then describes all kinds of contractual liability arising from defect, misrepresentation, fault, breach of implied terms. Finally, the liability arising from deception, loss, causation, firm offer in the light of advertising as well as its conditions are explained. The current paper aims to examine the liability observed in sphere of presentation of goods and services with the infraction of special codes and regulations related to advertising or general codes or regulations of liability with contractual or non-contractual basis. Specifically, there are not any mentions about all kinds of these liabilities in the rules of Iran. The current research, which is conducted using descriptive method and legal analysis, examines what liabilities can be presented and also which of contractual basis or non-contractual foundations cover them in the light of advertising. This paper first provides the meaning of liability derived from advertising and then describes all kinds of contractual liability arising from defect, misrepresentation, fault, breach of implied terms. Finally, the liability arising from deception, loss, causation, firm offer in the light of advertising as well as its conditions are explained. https://jlq.ut.ac.ir/article_54443_2f61ed6dbb1279296cf3b1b0bc3a3caa.pdf